Style Story: Rita Sheth and The Many Sides

I truly believe the most inspiring style stories come not from fashion magazines but from real life. So I have long wanted to do interviews with women whose style I admire, women I met through different walks of life and I am finally doing it.  First in the series, I present you Rita Sheth, a […]

How to show yourself love with the help of your style

I have a confession to make. I am not a big fan of Valentine’s Day in a traditional sense. And no, not because I am bitterly single or don’t believe in love. I am happily married (not that it matters because you can celebrate love whatever your relationship status!) and a great believer in love, but […]

The Myth of Effortless Style

What can you do to make your style more effortless The majority of women I work with as a style and personal brand consultant aspire to have effortless style. You know that well-put-together yet not too polished look that says you are naturally good at style? And it’s not only about being good at personal style. […]

The key to feeling attractive

In a world, where so much emphasis is placed on the external looks, where women are told they need to look a certain way, be of a certain height and body shape or skin colour to be considered beautiful and attractive, it is only natural that so many of us want to protect ourselves from […]

Ten Reasons to Get Excited About Autumn Style

How do I adapt to autumn-winter style after the ease 0f summer style? Is it even possible to get excited about it? This is the question I hear from women around this time. For many of us, it seems, a  sense of ease we feel in summer, when you can throw a light dress on and look great with minimal effort, is […]